YouTube has announced that it will be introducing unskippable 30-second commercials to its TV apps.
The new ads will be available to advertisers through YouTube Select,
a curated advertising platform that targets the top five percent of YouTube content.
YouTube's decision to introduce unskippable ads is likely to be met with some resistance from viewers.
Here are some of the reactions to YouTube's decision to introduce unskippable ads:
"This is a huge disappointment. I was hoping that YouTube would never do this."
"I'm going to have to start using an ad blocker."
YouTube is a video-sharing platform that allows users to watch, share, and upload videos.
It is the second most visited website in the world, after Google Search.